Saturday 1 February 2014

How did a simple song on a ukulele top the Hottest 100 over monster singles from Lorde and Daft Punk?


Just as Nirvana going Number 1 signalled the "Year that Punk Broke" maybe Riptide by Vance Joy heralds the "Year that Ukulele Broke" into the mainstream.  Of course this isn't the first time that Ukulele has broken through into the mainstream, but that was last century.

The Year Ukulele BrokeWell that's it then, it's official the Ukulele is the Comeback Kid, James Keogh aka Melbourne singer-songwriter Vance Joy is the latest Triple J Hottest 100 No 1 song.  A Ukulele player at Number 1 on the Charts, worldwide fame and a 5 Record deal with Atlantic Records in the USA. Not bad for a Melbourne boy and his Ukulele.


Darren Levin from Faster Louder finds out more

"James Keogh aka Melbourne singer – and his management team gathered together in a small room at Auckland radio station Kiwi FM. The triple J Hottest 100 was getting down to the pointy end, and when Breakfast hosts Matt and Alex back-announced Daft Punk’s ‘Get Lucky’ at #3, things got real. “We huddled around headphones and it was pretty tense,” recalls Keogh. “We were really just celebrating being in the top two, because it was such an achievement, such a special moment.”

His manager Jaddan Comerford was also in the room. “Each time it went down a number, it was like, ‘Oh cool, we got Top 5. Oh cool, we got Top 4. Oh cool, we got Top 3’ – and when the inevitable happened it was just a magical human experience,” he says.

Comerford – who also looks after Illy, Violent Soho and Amity Affliction under his We Are Unified banner – was elated when ‘Riptide’ came in at #1, but not surprised. He first heard the track via Soundcloud back in May 2012 – and was instantly smitten. “I’ve been managing bands for a long time, all sorts of bands – whether it’s the Amity Affliction going #1 [on the ARIA chart] or Illy doing what he’s doing – so I’ve got a pretty broad experience. But when you hear a song like this, you just think that anything is possible.

“Maybe you’re blinded by your own faith,” he continues, “but I can’t picture someone listening to a song like that and not thinking, ‘Wow, that’s an amazing song’. It’s just undeniable.”

“He seems to come up with clever ways of making the ordinary sound quite magical.”

It was ‘Riptide’ that convinced Comerford to track Keogh down"
By Darren Levin Faster Louder

Read More about how Vance Joy and his Ukulele broke through at Faster Louder, DARREN LEVIN spoke to the people behind it to find out. How Vance and Ukulele broke into the mainstream

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